Make Oceans Smile | Biotherm
In an exciting collaboration with AKQA and Animade, I led the animated campaign for Biotherm x Pablo Rochat.
Aiming to raise awareness of how climate changeĀ and widespread plastic pollution is threatening the health of phytoplankton living in our oceans - the source of more than half of the oxygen produced on earth - Biotherm unveiledĀ a sustainably-made limited-edition skincare collection designed by multitalented digital artist Pablo Rochat.

Taking his character 'Pablo the Plankton', I expanded the world in which this character inhabits, designing a cast of charming sea creatures, and alongside the great team at Animade brought them to life in three animated features.
Studio - Animade
Agency - AKQA
Client - Biotherm

Follow @dev.jooshi for Make Oceans Smile development and makings-of!